Casino online is an internet-based gambling platform that lets players wager real money on a selection of games. The sites feature a mix of table and card games, video poker, slots, and other traditional casino fare. Most have a live dealer section where players can place bets while watching a live stream of the action on a screen. This provides a more social gambling experience for fans of baccarat, blackjack, and roulette.

The majority of casinos online offer a wide range of payment methods including credit cards and wire transfers. Some operators also accept cryptocurrencies such as Bitcoin and Ether. Depositing to play real money casino games is a straightforward process; simply visit the cashier, select a banking method and enter an amount to deposit. A number of online casinos are able to process payments instantly, while others will take a few days depending on the chosen banking method and whether or not the operator uses any third-party processors.

Marketing casino online is very different to e-commerce; rather than relying on a standard customer journey of predictable email and SMS send outs featuring free spins on Starburst, gaming brands should develop a player acquisition master plan and utilize data analytics to build a loyal user base. Similarly, a casino must have the best player retention strategies in place to minimise churn and maximise revenue potential. The most successful casino online use innovative loyalty schemes, tournaments and leaderboards to keep players engaged.